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The development status and prospect of the fake ray bans industry: “Internet + fake ray bans”

It is the inevitable trend of the future for fake ray bans. As a special commodity which has both medical value and decorative value, it is pointed out that the meaning of the fake ray bans exists, on the one hand, to relieve the suffering of the patients who are not. On the other hand, create value for enterprises engaged in sales industry; In addition, provide a platform for the individual development of practitioners. But with the change of the environment, fake ray bans industry is faced with a very significant trend, the traditional fake ray bans no Internet retailers will be more difficult, because of the role of the Internet, or more, and no Internet traditional fake ray bans retail is to break a leg, your future will be how to run. The following is the development status and prospect analysis of the fake ray bans industry in the report hall.

The “blind spot” of the fake ray bans industry is a breakthrough
For a long time in the past, the eyefake ray bans opened in a large company with a lot of money, a price of 100 yuan for fake ray bans, and a thousand yuan for consumers. As a result, the “fake ray bans industry is a profiteering industry” has been deeply popular.
However, people’s dissatisfaction with “profiteering” is not because they can’t afford it, but it’s not worth it. “There is a difference between the physical store and the fake ray bans, the fake ray bans are old and the fake ray bans are a little bit better, and they’re not worth it.” A few days ago, in 2016 China international fake ray bans industry exhibition a pick fake ray bans in front of the booth consumers Ms. Shaw told reporters, think it is not easy to find a good experience store, online style but feel more fake ray bans.
fake ray bans consumption industry in China in 2016-2021 market supply and demand outlook depth study, our country has 800 million large consumer groups, in need of refractive lenses become people necessities of life, it is not only a “patent” of myopic crowd, fashion is necessity. For this reason, the fake ray bans industry is considered to be the most promising industry for consumer upgrading.
But there are hidden worries behind the potential. For example, the fake ray bans style and style of the traditional fake ray bans retail stores in China are unable to meet the personalized demands of consumers.
“It’s time to make a radical change in the traditional fake ray bans industry, which means more expensive and poor experience in consumers’ minds.” Sound meters founder li Ming without taboo, points out that the traditional fake ray bans industry fashion blind spots, people are the basic demand for fake ray bans is based on the function, but the fact is that the fake ray bans this item a lot of space.
The development status and prospect of the fake ray bans industry: “Internet + fake ray bans” is the inevitable trend of the future
“Internet plus” helps the fake ray bans industry to innovate all-round innovation
In recent years, along with the advent of the era of “Internet +”, and the change of consumption patterns, fake ray bans business competition battlefield shifted from offline to online, many store had realized through online sales model optimization, greatly reduces the consumers in the process of transformation of online shopping time and cost price.
According to the collection and market research of China eyeglass magazine, authoritative media in the domestic fake ray bans industry, several aspects of the influence of the Internet on the traditional fake ray bans retail industry are shown:
First of all, the internet-based e-commerce has not fundamentally changed the current situation of consumers’ demand for fake ray bans. In front of the huge population base, electricity and traditional fake ray bans retail enterprise together, all is far from satisfy people demand for mirror with convenient services, fake ray bans consumer market potential is huge.
Second, the impact of e-commerce on traditional fake ray bans retailers is not a grab by market share. On the other hand, the spread of the Internet may also speed up the consumer’s perception of the fake ray bans, which makes the consumption of fake ray bans more active. In addition, we can see that the e-commerce model has great potential in the future market.
Finally, the biggest impact of the Internet on traditional glass retail enterprises comes from the transparency of product prices. Driving down product profits and offering more cost-effective products are the key points that really touch the nerves of bricks-and-mortar retailers. fake ray bans are not profiteering. The high price of the fake ray bans is largely due to the cost of rent and professional optometrists in prime locations. And at present only focus on product sales itself, most of the electricity it dispense with the two large overhead, so cheap price, they tend to make some traditional squealed fake ray bans retail enterprises.
In general, the Internet has not yet had a substantial impact on the fake ray bans industry at the macro level, but the impact of the microcosmic aspects has made the whole industry feel the sense of crisis. At the same time, many people in the industry are beginning to realize that it is no longer wise to boycott e-commerce, embracing the Internet, and integrating e-commerce is the future direction of traditional fake ray bans retail enterprises. Therefore, beginning in 2014, the industry began to gradually learn the Internet and e-commerce craze, and relevant functional departments began to consciously guide the retail enterprises. fake ray bans, chairman of the association of China Cui Yi in “the age of the Internet in the fake ray bans industry development forum” has pointed out: “fake ray bans industry is in a startup ‘much starker choices-and graver consequences-in planning and critical period for the development of objectives, planning the next five years on the Internet high-speed development period, also must adhere to actively use the principle of scientific development, strengthening the construction of network and industry innovation, to promote the Internet and the traditional marketing mode depth fusion, full development of the Internet in promoting role in the development of the industry.” “In the future, e-commerce will be the standard for the fake ray bans merchants,” said Chen jiji, CEO of the popular online store of the company. , although the Internet makes the traditional fake ray bans retail complaining, but fusion has become the trend of The Times, any disregard and resist the Internet will be the line current, fake ray bans industry’s future has been inseparable from the Internet.
However, the use of O2O model is a critical part of both physical stores and e-commerce. When traditional fake ray bans retail stores because of high rents and move out street facade, turn to the second floor or basement, office buildings, even how to increase the adhesion degree with existing customers and broaden the channels of low-cost attract customers is crucial; E-commerce wants to make a difference in the mirror market beyond decorative fake ray bans, and it is the best choice to cooperate with bricks-and-mortar stores with professional and quality services. Therefore, the fake ray bans industry needs O2O, which requires the perfect integration and interaction between online and offline, which is the opportunities and changes brought by the Internet to the fake ray bans retail industry.
Internet + fake ray bans, the future is an inevitable trend!
Although before talking about a lot of O2O fake ray bans industry benefits, but so far, both in terms of online or offline step into O2O business, successful few, however, super fake ray bans founder chang-li li think, set up 020 pairs of fake ray bans industry is indeed a very difficult challenge, because, hundred million super fake ray bans actively explore in the field of Internet + fake ray bans for so many years, has made today’s achievements. Except for a handful of well-known companies, the rest of the world has ended badly. So what is holding back the O2O industry? Let us analyze from the following aspects:
One: Internet cognition. A lot of fake ray bans, head of retail enterprises recognize the electricity for the important role of physical stores, and set about to start O2O, but because they are not real understanding and cognitive network, often rushes to end without any gain. Some people, because they don’t have a deep understanding of the characteristics of the network, are not comfortable with the twists and turns, and finally choose to give up. Therefore, without a comprehensive and profound understanding of the network, most of them will only dabble in the competition. In the fierce competition network, such practices will only make them obsolete.
Second, the Internet team. To build a complete O2O system, a team of independent operators is essential. But as the saying goes, it is very difficult for people in the eyewear industry to build the team independently. In the Internet, such talents are also scarce resources. Even if you hire and build a good team, how to integrate this team effectively with your company, and how to integrate it effectively with the fake ray bans industry, these are big challenges.
Third: product. Traditional fake ray bans retail enterprises in product sourcing, rely mainly on brands, but this pattern makes their products compared with products on the network, in such aspects as design, update frequency, cost-effective in a passive position, it is difficult to meet the needs of the present network mainstream consumer groups, it can no longer be online customers effectively.
Fourth: cost. Whether it is an offline enterprise or an online enterprise, it is necessary to face the test of great cost. Offline enterprises want to have some work on the Internet, publicity expenses, team building expenses, program development costs, online maintenance costs, etc., which make many small and medium-sized enterprises hard to bear. For online enterprises, to be able to land, faced with a large amount of expenses such as rent, operating costs and labor costs, it may be possible to be completely wiped out.
Fifth: time. For many offline businesses, they believe that the web is a rapidly reflexes, and when you throw money in it, you should see the effect immediately. But in the real Internet, myth is not rich, but poor, had made some general electric, are all experienced a few years or even decades of sedimentation and development, the investment return period is often far greater than offline. And a lot of people can’t stand it, or they can’t stand the wind and waves, and they can only get away with it.
The above points, in fact just O2O fake ray bans industry development from several aspects, in order to create a truly effective, mature O2O closed-loop operation, also we need more exploration and try. In this process, it is not only necessary to spend a great deal of human and financial resources, but also the decision makers to change the original mode of thinking, to really understand and understand the network. Only in this way, will not make the beginning of the ambition to become the last bamboo basket to draw water.
Conclusion:
With the rapid development of the Internet, the fake ray bans industry is being redefined. At this time, the major players can only seize the opportunity to realize self-innovation to not be annihilated by the trend.

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